List Building – Social Media – Pay Per Click – Affiliate – Viral – Sales Funnel
Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences.
But just because your business should be on social media, that doesn’t mean your business should be on every network. It’s important that you choose and nurture the social platforms that work best for your business so that you don’t spread yourself too thin.
If you want to create a successful social strategy, you need to familiarize yourself with how each network runs, the kinds of audiences you can reach and how your business can best use each platform.
This video showed me so much and expanded my thinking re social networks.
There are a lot of social networks for your business and I have listed some below however it would be a good idea to search Google for your specific business and which ones to use. Example for fashion Instagram has done well for many of my clients. Youtube and Facebook is good for all businesses. These were available at time of preparing but they tend to come and go.
This is easily the largest social networking site in the world and one of the most widely used. And, Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts.
Apart from the ability to network with friends and relatives, you can also access different Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads.
Number of active users per month: 1.59 billion approximately
Despite having been acquired by Facebook in 2014, this instant messaging platform exists as an independent entity.
It arrived on the scene much later than Facebook, but has been able to capture the imagination of millions of people across the world by giving them the ability to communicate and share instantly with individuals and groups. The WhatsApp call feature is just the icing on the cake!
Number of active users per month: 1 billion approximately
Tencent QQ (more popularly known as QQ) is an instant messaging (chat-based) social media platform. It became international (with more than 80 countries using it), after it was launched in China.
It can be used to stay in touch with friends through texts, video calls and voice chats. It even has a built-in translator to translate your chats.
Number of active users per month: 853 million approximately
This is an all-in-one communications app for messaging and calling (similar to WhatsApp) that enables you to connect with the people of your choice. It was also developed by Tencent in China and can easily work alongside QQ. As per the BI intelligence report, the number of WeChat users are fast catching up with the number of WhatsApp users.
Number of active users per month: 697 million approximately
Having been owned by Yahoo since 2013, Tumblr serves as a social media cum micro blogging platform that can be used to find and follow things that you like. You can also use it to post anything, including multimedia, to a short-form blog. Moreover, it gives you the flexibility to customize almost everything.
Number of active users per month: 555 million approximately
Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.
This is possible because stagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of the Facebook empire. Learn how to grow your Instagram audience.
Number of active users per month: 400 million approximately
This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 140), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets. Learn how to create the perfect Twitter profile.
Number of active users per month: 320 million approximately
Offered by Baidu of China, a search engine company, Baidu Tieba (known as Postbar internationally) is a social forum network based on the keyword searches in the Baidu search engine. This discussion forum works on the unique concept of allowing you to create a social network group for a specific topic, using the search, or even to join an existing online social group.
Number of active users per month: 300 million approximately
Skype, owned by Microsoft, is one of the most popular communication-based social networking platforms. It allows you to connect with people through voice calls, video calls (using a webcam) and text messaging. You can even conduct group conference calls. And, the best part is that Skype-to-Skype calls are free and can be used to communicate with anyone, located in any part of the world, over the internet.
Number of active users per month: 300 million approximately
This is an image messaging social platform that enables you to chat with friends by using pictures. It allows you to explore news and even check out live stories that are happening around the world.
Number of active users per month: 200 million approximately
This is a photo sharing and visual bookmarking social media site or app that enables you to find new ideas for your projects and save them. So, you can do DIY tasks or home improvement projects, plan your travel agenda and so on by using Pinterest.
Number of active users per month: 100 million approximately
LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages. It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates, and more. It boasts over 400 million members.
Number of active users per month: 100 million approximately
This instant messaging network is similar to WhatsApp and is available across platforms in more than eight languages. However, Telegram has always focused more on the privacy and security of the messages you send over the internet by using its platform.
So, it empowers you to send messages that are encrypted and self-destructive. This encryption feature has only just been made available for WhatsApp, whereas Telegram has always provided it.
Number of active users per month: 100 million approximately
This social media platform enables you to submit content and later vote for the content. The voting determines whether the content moves up or down, which is ultimately organized based on the areas of interest (known as subreddits).
Number of active users per month: 100 million approximately
Taringa is one of the largest social networking platform in Latin America and allows users to share their experiences, content and more.
Number of active users: 75 million approximately
This is a local search- and discovery-based social media platform that enables you to find the ideal places (based on your location) to go to with friends and loved ones. It also gives appropriate search results for the best food outlets, night entertainment places and more in your area. The social networking feature is now available in a separate app named Swarm.
Number of active users: 40 million approximately
This is the largest social networking site in China and is literally a platform for everyone. It has been highly popular with the youth due to its similarity to Facebook, as it allows users to easily connect with others, quickly share thoughts and posts, and even update their moods.
Number of active users per month: More than 30 million approximately
This is a great social media site based on friendship and dating and, in 2011, it acquired another social networking platform called hi5. It enables you to socialise with others through games, browsing profiles, common interests and so on.
Number of active users: 25 million approximately
This dating-based social networking site operates in more than 200 countries. It shares details about people nearby in your area and even about people whom you may have bumped into in real life.
Number of active users per month: 20 million approximately
This is a music-focused social networking site and provides an interactive and user-submitted network of friends. It also provides blogs, groups, personal profiles, pictures, videos and so on.
Number of active users: 20 million approximately
StumbleUpon is an intelligent social networking platform that finds or discovers content and recommends the same to its users. You are thus empowered to discover webpages, images, videos and so on and then rate them as per your interest and taste. This has now changed to Mix https://mix.com/login
Number of active users: 10 million approximately
the-dots.com is a networking platform that helps everyone involved in the creative process connect, collaborate and commercialise helping build a stronger, more profitable and diverse creative sector. Born out of a genuine passion to make the creative industries more open and meritocratic, founder Pip Jamieson launched the platform in the UK in 2014.
Skyrock is a French social networking site that offers its users a free and personal web space to create and post blogs, add profiles and exchange messages. Apart from French and English, it is also available in five other languages.
Snapfish is a web-based photo sharing social networking site that offers unlimited storage to its members for uploading photos. You can thus put away your storage space concerns for your vast collection of images.
This is the ideal social networking platform for musicians and professionals to connect with others in the music industry. It offers different tools to musicians to manage their careers and offers them the right access to their music industry partners and fans.
This is an American social networking site for people who love movies and want to connect with like-minded people by sharing their movie reviews and ratings. Its users are likely to learn about movies and get information about new movies.
This social media site helps activists connect around the globe with similar individuals, businesses and organisations that are making an impact on society. It also encourages people to lead a healthy and green lifestyle.
This ad-supported social networking website is a community for mothers and mothers-to-be that enables them to get support and advice on various topics, such as pregnancy, fashion, health and food. It also helps them learn from the experiences of other mothers.
Ravelry is a community-based social network that is targeted at people who are interested in fibre arts, such as spinning, knitting, weaving and crocheting. Such people can share their own collections, different ideas and learn from the experiences of other members for better collaboration possibilities.
This is a private social networking platform for neighbourhoods in the US. The objective is pretty simple: allowing users to get connected with the people in their area.
This social gaming community can easily be accessed on the move from any mobile device. With this mobile gaming-based social network, users can socialise, create avatars, play games and purchase virtual goods.
YouTube is the world’s largest video-sharing social networking site that enables users to upload and share videos, view them, comment on them and like them. This social network is accessible across the globe and even enables users to create a YouTube channel where they can upload all their personally recorded videos to showcase to their friends and followers.
Classmates allows users to find, connect and keep in touch with friends and acquaintances from school and college. It is also possible for users to upload their yearbook from their school years.
This is an online genealogy social platform which supports more than 42 languages and empowers its users to create family trees, upload and browse through family photos and manage their own family history. It could also be used by people to find their ancestors and get more information about them.
Viadeo is an online business-based social networking site that helps business people, mostly those in Europe, connect with one another. It is available in about different languages.
This professional social networking site offers features that are similar to LinkedIn’s features, with its main users based in Switzerland, Austria and Germany. However, it is unique in the sense that it enables closed group discussions between the members of a certain company or business.
This blogging-based social networking platform hosts weblogs, photo blogs and social networking profiles for its users.
This San Francisco-based social networking site is available in Russia, as Zhivoy Zhurnal or Zhe Zhe. It enables users to maintain a diary, blog or journal, along with privacy controls.
This comedy video social website is aimed at bringing together the funniest videos from the web. Celebrities follow this social platform a lot and it enables users to share, upload and rate videos.
Gaia Online is an anime-themed social networking and forums-based website. It gives users access to avatars, virtual world, games and so on.
This photo-sharing social media site, which is available in more than 20 languages, is ideal for users’ daily dose of inspiration or motivation. It enables users to view and share highly inspirational images with their friends.
This social media site allows users to share content on the basis of their personal interests in the form of videos, photos and journals. It also seamlessly integrates with Facebook.
DeviantArt is regarded as the largest online social networking community for art lovers and artists. It enables users to take photos of their artwork and share them with others.
This is another highly popular photo-sharing website. It serves as a platform to upload numerous high quality images, especially by photographers or people who love photography. It is also an efficient online photo management and sharing service.
Formerly known as myYearbook, MeetMe is aimed at users who want to find new friends and chat with them. This makes it highly popular among teens and young students.
This social networking portal enables you to find groups of like-minded people, who have similar interest to you, near your locality (anywhere in the world). It also facilitates offline group meetings and you can become a part of such groups and their discussions.
Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009.
The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.
BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009.
The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members..
Digg
Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.
List Building – Social Media – Pay Per Click – Affiliate – Viral – Sales Funnel