New Customers – Cyber Security
Ways You Can Get New Clients
1. Information Nights – usually most towns and cities have community centers, library with meeting room facilities, many councils or local Govt provide meeting rooms or an off night at a local restaurant, church or social club can be used. Just a short 20 min presentation with Q & A then make your appointments.
Make sure you invite local papers and other media.
2. Other Peoples Customers – We have got lots of our web design work through using other peoples lists and the same works for security. People warm a lot more towards referred suppliers.
Strategic Alliances. You might take that partnership a step further and form what’s known in the industry as a “strategic alliance.” While a host beneficiary relationship is generally a one-time or short-term commitment, strategic alliances can sometimes last for many years. For instance, a Web designer and an ad agency might send each other referrals for clients who need added services.
As long as there’s continued value to the shared audience, strategic alliances produce streams of referral business, which is ultimately what will benefit you most over time.
3. Local Media – Always looking for stories and Cyber Security for small business is a hot topic.
4. Put Your Name Out There – There are lots of things going on in your area unless of course you are in a one horse town and then you may need to go wider afield.Make up a brochure and some head shots about your business and build a short 20 minute talk about cyber security and any other services you provide.
5. Get a decent business card – If you can’t design one, make sure you hire someone who can. Often times you’ll be at the bar or even at a meet-and-greet, perfect occasions to drop off a card. Don’t let the first impression of your company be a bad one.
6. Claim your “place” in Google Places – While you’re at it, be sure to list yourself (and make sure your website address is correct) in any directories you qualify for. Chambers of commerce, and other local business groups often have member directories in which you can list contact information and website url.
7. Use Some Of The Online Meetups – we have been to a number of these and Meetup is a good place to start then use Google to find “alternatives to meetup”
8. Create Websites or Lead Capture Pages – obviously these are the two most common uses of the internet to get leads for your business. We find the ones above produce more leads however we usually drive them to our website for information etc.
A few ideas for leveraging marketplaces
- A video course on Udemy or Skillshare. Teach people something useful for free or for a low price. Include a strong call-to-action that encourages people to visit a squeeze page (here’s an example) where they can exchange their email address for something of additional value.
- Group website teardowns sold for $5 a seat on Fiverr. Instead of directly selling your time for $5 on Fiverr, sell access to you for $5. You could host a roundtable webinar for a few dozen people, allowing attendees can post their website and you’ll provide recommendations and improvements on the fly.
- Alternatively, sell a workbook, cheatsheet or checklist on Fiverr. Make sure there’s a strong call-to-action that gets people onto an email course of yours (or have some other “lead magnet” that can help them move into your ecosystem.)
- Posting designs on Dribble. You’re using their traffic to showcase your expertise.
- List yourself on Clarity or other expert marketplaces. Your per-minute rate should be at or above your equivalent hourly rate.
New Customers – Cyber Security