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An Introduction to Crowd Funding

We have two of the best resources for you on this subject. One is mine the Crowd Funding magazine and the other is the Crowd Funding bible. Our magazine shows how you can use them to promote business ideas. The QUBI didn’t take off due to competition releasing the Xiaomi MI BOX Android 6.0 Smart Set-top TV Box Quad Core MI. However you can see the process.

Magazine PDF Crowdfunding

Crowfunding Bible PDF

Want to start your own business or have a great idea for tomorrow’s next million-dollar invention? Congratulations – crowdfunding gives you the power to bring entire businesses and better widgets to life overnight.

But what is crowdfunding exactly, how does it compare to crowdsourcing, and (more importantly) how can you use it to provide venture capital for any project or startup?

In these books you’ll find some handy hints, tips and how-to guides, as well as commentary from leading experts and crowdfunding veterans, to harnessing the ultimate in people power.

Following is a detailed overview of guiding business principles and case studies that you, as a modern entrepreneur, can utilize to create your own successful crowdfunding campaign.

Note that while many examples here may come from the video games and interactive entertainment industry (among the fields that have benefited most financially from this practice), they’re also applicable to many other consumer-facing sectors, including consumer electronics, periodicals, books, film, television, fashion and even special events and community projects.

The good news for aspiring inventors and startups: With the right project and assets to convey your vision to potential backers, and a detailed understanding of how to engage with today’s audiences, anyone can make their dreams a reality.

Better yet, you too can participate in this exciting new means of funding, and launch nearly any promising new project or business.

Ready to dive in headfirst and begin raising attention and capital for your latest and greatest ideas? Let’s begin by taking a deeper look at what crowdfunding means, and how exactly the field works. Watch the below video online Youtube.

What is Crowdfunding?

Simply put, crowdfunding is the process of asking the general public for donations that provide startup capital for new ventures.

Using the technique, entrepreneurs and small busi¬ness owners can bypass venture capitalists and angel investors entirely and instead pitch ideas straight to everyday Internet users, who provide financial backing. (At the same time, you will also gain early validation of project concepts and the projected scope of target markets.)

Using services like Kickstarter and IndieGogo, creators essentially build web pages that host information, photos and promotional videos on products, projects or services they’re looking to get funded. Viewers are then offered special rewards in exchange for pledges that support their efforts.

Rather than equity or a share of profits though, benefits often take the form of exclusive merchandise, advance access to new releases, or more personal incentives.

There are three basic models provided for – some sites offer a choice between them:

  • All or Nothing (AoN) – When the fund-raising period is over, pledged money is only collected from the contributors if the fundraising goal is met. If the goal is not met, no money is collected.
  • Keep it All (KiA) – Whether the project goal is met or not, all of the funds collected (minus commission) are handed over to the entrepreneur. If he or she has insufficient funds to meet the objectives, then it is up to the recipient to refund them to the contributors.
  • Bounty – The funds collected so far are given to anyone who completes the project.

If using a mobile to view the table below rotate for a better view.

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All links valid at time of creating this document.

Name Funding
Focus Country Notes
ArtistShare KiA Musicians Has own record label.
Appsplit KiA or AoN Technology USA Has an app or app idea.
Bountysource Bounty or AoN Open source software Bounties are attached to github issues. Anyone can collect the bounty by submitting a pull request that resolves the issue.
Yomken.com AoN Low-tech Innovations Egypt First Arabic non-profit open-innovation and crowdfunding platform.
Catincan AoN Open source software Existing project developers put features up for funding that will be integrated into main branch.
CrowdFundEDU KiA Education crowdfunding for college tuition, K-12 fundraisers, books and supplies, activities, sports equipment, student loan debt
DonorsChoose AoN Education crowdfunding for school supplies
First Funder KiA or AoN Community based
Fondomat KiA Entrepreneurs, small businesses, non-profits, accelerators, incubators, universities, SBDCs, community programs Czech Republic First partner-based platform. Sources all campaigns from community partners.
Fundable AoN Startup businesses Specializes in obtaining pre-seed funding for startup businesses.
Fundageek KiA Inventors, research, education, software, community support Additional project promotion services are available
Funding4Learning KiA or AoN Educational projects
FundRazr KiA Personal, charitable, entrepreneurial, and political causes Canada Available as an app for a Facebook page.
Fundly KiA Personal, charitable, and political causes US Available as an app for a Facebook page.
GiveForward KiA Online fundraising website to raise money for medical expenses. US Provides personal fundraising coaches.
GoFundMe KiA Helping people after
accidents and illnesses
Headstart AoN Entrepreneurs Israel
IAmScientist AoN Academic research Also provides social network for academic collaboration
Indiegogo KiA or AoN Allows a broad range of projects One of the top sites
InvestedIn KiA or AoN Open to any project anywhere in the world Also offers a white label crowdfunding platform
Kickstarter AoN Creative projects United States and United Kingdom Highest funded projects to date
Loudsauce AoN Social awareness
advertising campaigns
Microryza AoN Fund scientific research No tangible awards are given for backing, only personal satisfaction
Mobcaster AoN TV shows
Myfreeimplants AoN Cosmetic surgery Focused on breast augmentations. International
Neighbor.ly KiA or AoN Civic projects Specializes in raising local match for securing federal and state grants
Offbeatr AoN Pornography Projects must first get enough votes from users before they are open for funding
Peoplefund.it AoN Attached to Hugh Fearnley-Whittingstall
Petridish.org AoN Scientific research
PleaseFund.Us AoN
PledgeMusic KiA Musicians
Pozible AoN Creative Australia
Rally.org KiA Medical, educational, charitable, creative, entrepreneurial, and political causes USA and Germany
Rock The Post AoN Entrepreneurs and small businesses
RocketHub KiA
Sellaband AoN Musicians Germany
Sponsume KiA UK
YouCaring KiA Helping people with
medical issues and life changing causes
Weeve KiA Nonprofits Site operates “freemium” model without transaction fees
ZenFunder AoN Civic organizations – government and schools USA Created by CitySourced, maker of civic engagement software.

Business ventures

Crowd funding can be used to raise capital (equity) or borrow money. While organized informally, they typically involve large numbers of small investors or lenders:

  • Equity – Investors receive equity in the company or entrepreneur that is raising funds.
  • Property – Investors receive interests in the property from an owner who is raising funds.
  • Loan – The entrepreneur or company borrows money and must repay it (typically, with interest).
  • Other – There are a number of other schemes in use which are generally unique to particular services.


Name Funding
Focus Country Notes
Abundance Generation Debt Community renewable energy projects UK
AngelList Equity, debt Start-ups US Currently serves accredited investors
BankToTheFuture Equity, debt, awards small businesses and new start-ups UK
Bolstr Revenue share Small businesses US Able to operate now, pre-JOBS Act
CircleUp Equity Consumer products and retail US Currently serves accredited investors
Companisto Equity Germany
CrowdCube Equity and rewards start-ups, small businesses, growing businesses UK
EarlyShares Equity
Fundable Equity Seed stage businesses
FundedByMe Equity and rewards Entrepreneurs Sweden and Finland
Funding Circle Loan Small businesses UK
Gambitious Equity Game development Netherlands
Innovestment GmbH Equity auctions Germany
InvestedIn Equity
Investfashion Other Clothing/fashions
Kopernik Other 3rd world issues
Lending Club Equity/loan
MicroVentures Equity
Mosaic Inc. Solar Debt Solar projects, available to general public in CA/NY and all US accrediteds US open, pre-JOBS Act
Prosper Marketplace Loan
rebuildingsociety.com Loan All businesses UK
SecondMarket Equity, debt Late stage start-ups and privately held companiesat a pre-IPO or pre-acquisition stage
Seedrs Equity Seed-stage businesses, Investments from £10+ UK
Seedups Equity Early stage tech-startups UK, Ireland and USA
StartupValley Equity Technology start-ups and businesses
Symbid Equity, perks Start ups and business ideas, entrepreneurs, small businesses, accelerators, incubators, crowd investors, angel investors Netherlands Responsible for one third of the Dutch crowdfunding market in 2012
TenPages.com Revenue sharing Books Netherlands
ThinCats Loan Small businesses UK
Unbound perks Books UK Acts as both a crowdfunding platform and a publisher. Launched Terry Jones‘ Evil Machines, the first book to be financed by crowd funding.
Upstart Loan Loans for recent college graduates
Wahooly Equity
Zopa Loan UK

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