Facebook Graph Search
Facebook Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you. The below video will explain it for you.
Understanding the Facebook Graph Search
To understand how Facebook’s search works, you first have to understand what the “graph” is. The graph is a database that stores information about the users, pages, and other objects within the Facebook universe. It also includes the relationships between them.
Each entity, or “node,” within the Facebook graph—identified by a unique number called a fbid (Facebook ID)—has a set of attributes, or metadata, associated with it. The relationships between these nodes, called “edges,” contain their own metadata to describe the type of relationship between them.
The graph database used by Facebook is quite similar to Google’s Knowledge Graph and Microsoft’s Satori graph-based repository. But in many ways, the structure of Facebook’s graph is simpler than Google’s and Microsoft’s graph schemas, because Facebook has tuned the metadata for its nodes and edges specifically for social interaction—not to store product SKUs or how many times a particular actor has been to rehab.
The Facebook Graph may not be able to answer those questions, but it contains data about other things that are useful. You can learn what entities are close to a certain location, liked by certain people, or otherwise tethered to a user through the social network’s path of edges.
How to Optimize Your Facebook Page for Facebook Graph Search
As a business, it’s important that you know how to maximize your visibility through engagement and interactions. Facebook will look at a variety of social signals when determining what to show in response to search queries. Restaurants, dentists, retailers, and so on will be highlighted based on what members are liking, using, commenting on, and responding to.
Additionally, it should go without saying that up-to-date and accurate information on your Page is critical. This means that the name, category, vanity URL, and details shared in the About section should all be complete and double-checked for inconsistencies or errors. This step is especially important for local businesses.
To help you make your Page more easily found on Facebook’s Graph Search, take a look at the infographic here — published by Right On-No Bull Marketing. Although it focuses on small businesses, most of the advice can be applied to larger brands with several franchises and other local hotspots, such as national parks, tourist attractions, and so on.
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