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Getting Content

No matter what topic your Digital Magazine covers, content is king. The articles inside the pages of your issues are the main draw for readers – fresh, compelling content keeps them coming back on their iPads for more month after month.

But where do you get content for your digital magazine? How can you find new writers and articles? It may seem like a challenge at the outset… thinking you need to write all of this content yourself.

Here’s a not-so-secret secret: you don’t need to write it all yourself! In fact, your magazine readers would likely benefit from hearing a variety of voices and many different viewpoints. Plus, it will save you many hours of writing – an added benefit of the content strategy we’ll talk about in this article.

We recommend that you find content contributors for your iPad magazine rather than trying to tackle all of the writing yourself. Not only will you save time, but you also don’t need to hire a writer because there are many people in any given topic or niche who would love to give you valuable content for free.

In this article, you’ll learn how to get started finding content to fill the pages of your digital magazine. And, you’ll find out how to approach possible writers and content contributors to give you the best chance for success.

How do I get started finding content and contributors?

For any industry or niche, there are lots of people out there who would appreciate the publicity your magazine can give them. That’s why students and publishers have told us they’re found it easy to get content from even well-known authorities, as well as authors, speakers, bloggers, celebrities, book writers, and many others.

To get started, make a list of possible guest writers you would like to see inside your magazine. But where do you start looking? Use this list to help you brainstorm:

  • Social media websites such as LinkedIn or Facebook (you can search their profiles)
  • Within your social and professional circles, as well as people who can refer you
  • Google searches for expert blogs and websites
  • Check out competitors’ magazines for guest writers
  • Speakers bureaus or trade associations in your niche
  • iTunes podcasts
  • YouTube channels
  • Amazon Kindle and paper books

How do I approach both offline and online contributors?

Once you have a healthy list of ideas and prospects, it’s time to reach out. You’ll never know unless you try! So include a mix of smaller niche players and bigger names too. As your magazine readership grows, you’ll start to attract more of those well-known folks.

  • Start with a short email introduction about your magazine, with a request to write an article
  • Make it easy for them by offering to re-publish a blog article they already wrote
  • Link them to your magazine website for more information
  • If you want to include them on the cover (always a big selling point!), you could mockup a sample cover with their face
  • Offer to give them an author’s bio box with a link to their website. You could also throw in an full-page ad for them
  • Some people may prefer to record a video or audio interview with you – they don’t have to sit down and write something, making it easier for them

Using this 2-step process, you’re now well on your way to filling the pages of your mobile magazine with the valuable content your readers crave. Start by thinking about who you would like to see write for you and then follow-up with each one to keep the content coming.


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