Most people think that Youtube and other public video sites are just for videos however more and more we see people using them to comment and collaborate the same as they do on other social media sites.
Video marketing has the ability to grab attention and to help you establish authority in ways that no other form of marketing can approach; so it’s absolutely vital that you start leveraging this type of marketing in your strategy as soon as possible. In fact, video marketing is so powerful that it could very well be all that you need in order to get word out about your business.
Recent studies indicate that more than half (57%) of people have watched at least one video online at some point in their lives, while nearly one-fifth of people (19%) say they watch videos online every day. These numbers are rapidly growing as more people are using the Internet and social media every day.
So lets get into some videos:
- Youtube Overview (Above)
- Youtube Research YT
- Youtube Google SEO
- Youtube Prep And Upload
- Youtube Optimize Videos
- Youtube Playlist Boost
- Youtube Increase Engagement
- Youtube Social Signals
- Youtube Increase Exposure
As the Internet has advanced, audio and video files are replacing text and graphics. This extremely powerful medium is something many marketers can use to send their online businesses from the bottom to the top.
YouTube is simply put one of the most underutilized platforms on the web when it comes to digital marketing. Not only is YouTube the second biggest search engine on the entire internet but it’s also the best place to engage in video marketing – which just so
happens to be an incredibly powerful tool for persuading audiences and generating clicks and conversions.
Just think about the impact that video has on you in your own life. Whenever we try and engage in a conversation with a TV in the room, most of us can’t help but stare at it. And when we start watching a random documentary at 1am in the morning, all too often we’ll end up staying up all night to watch it to the end.
With written content, we digital marketers are often fighting a losing battle to try and hold the attention of audiences who are over saturated with marketing messages, adverts and other media vying for their attention. With video on the other hand, it’s the user who struggles to look away. This gives you a fantastic opportunity to deliver a powerful message that will help you to build your brand and increase your following.
What’s more, YouTube also offers many of the advantages of social media marketing – it gives you a way to build a following that you can market to in future and it allows you to leverage your connections through influencer marketing and other strategies. But unlike Facebook or Twitter where there’s a large element of luck involved, success on YouTube is all about having something interested to say and a unique way to deliver that point. If you have something unique and interesting and you know how to package it, YouTube can deliver you almost guaranteed success.
The only downside? YouTube success involves a little more work than some of the other strategies you might have tried in the past.