Website trafficIn the last post, we talked about some of the more basic ways to generate free website traffic. In this issue, we are going to go over several more ways that you can drive traffic to any website you want.

For any online business to succeed, it is important to have traffic to their website. Without traffic, there won’t be any visitors, customers or sales, which ultimately leads to failure. That is why it is so important to learn how to drive traffic where you want it to go.

As we discussed in the last issue, you can drive traffic to any website even if you’re on a tight budget, and today we are going to discuss some essential ways to accomplish this without spending a fortune in advertising.

One of the best ways to get more traffic is to provide fresh, unique and useful content on the website where you want more traffic. This is often referred to as content marketing. What makes this so effective is that the majority of people go online looking for information about the products and services they are thinking about purchasing.

Providing them with high quality, unique content on your website is like bait to lure them in and when it’s “really good” it keeps them interested. The nice thing about this method is that it works whether you are promoting your own website, your clients site or sending traffic to affiliate offers.

Bottom line, content is the best way to attract real visitors and get them to spend more time on your website. It will inspire them to share, bookmark, and return often. With every visit, they get one-step closer to becoming a paying customer. It also helps boost your credibility because when you provide lots of useful information on your site it makes you look like an expert in your niche, which builds trust and trust converts people into customers better than anything else does.

Optimize your website for search engines. In order for your site to be found on the search engines when people are looking for information, make sure that you use keywords and phrases in your headlines and throughout the rest of the content. This means that your site will show up and rank well when people search for those keywords and this will drive more traffic to your website.

Here is a great article that talks more about including keywords in you content:

Participate in targeted forums and social networks. This is a very effective way to drive traffic to any website. Join in on the conversations, answer questions and post useful information that is closely related to your industry. Just be sure not to post blatant adverting because most of the time this will get your posts deleted. Again, make sure to include a link to your website whenever appropriate.

Use viral marketing to drive traffic to your website. Write free ebooks or short reports with a link to your website as we briefly discussed in the last issue. Have a link to your website on your blog and on any press release that you write. These will all drive traffic to your website for a long time to come.

Drive traffic to your website using PPC (Pay per Click) advertising. This method will require a monetary investment. However, if you have an advertising budget, you can generate a lot of traffic very quickly by running a PPC campaign on Google Adwords, Facebook or other similar program. Just make sure you know what you’re doing before you invest or you could end up losing more than you make.

Video marketing is a very popular way drive traffic to any website. You can create a video about your product or service that you offer on your website and post that on YouTube. Add your website link on that video, and this will make sure that people who view your video will also visit your website.

By following even a couple of these tips, there is no reason why you can’t drive a lot of traffic to any website you choose, which in turn will help boost credibility and increase profits.

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