Why do you need a USP?
You need a USP ( unique selling proposition ) because if you don’t have any way to be different than any other person or company that sells your same service or product then you are just selling a commodity.
Selling a commodity is business suicide.
People buy commodities based on price so if your prospects hire someone else based on lower price, don’t be surprised.
Never get into a price war and base your business on lower prices (unless you really can be profitable) because you’ll never win, someone else will come that charges less or you’ll just make low margins.
A USP helps with positioning.
Do you have a USP?
You need to be able to articulate clearly and strongly how you are different from your competition and show a specific benefit that your client/prospect needs.
A hole in your marketplace that’s not being fulfilled.
Educate your prospect/client and let him/her know about your USP.
This USP should be in all of your marketing materials, in all points of communication with your prospect/client, by you or by your staff.
In your website, in your letters, in your postcards, cold calls, videos, face to face, etc.
Make sure you can live up to the expectations and always deliver on what you said you were going to, regarding your USP.
Quantify the benefit as much as possible, be specific. It must matter to prospects/clients.
Before you start any marketing campaign for yourself, develop a strong USP that will differentiate yourself and position you higher and above your competitors.
How to develop a strong USP: Your USP can be based upon:
* Price - Is your price lower or higher than the competition?
* Value - Is your product or service better value than the competition?
* Uniqueness - What is different about your product or service?
* Convenience - Is it easier to buy from you than the competition?
* Service - Are your services before, during and after the sale any different?
* Reliability - Is your product or service more reliable than your competition?
* Quicker delivery - Do you offer services faster than the competition?
* Longer and more com prehensive guarantee
* More advise and assistance - Do you prove consultations, and assistance after the sale is made?
Whichever way you want to differentiate yourself from the rest, make sure you pick one and make sure you deliver on it.
You’ll be ahead of the competition that sells commodities based on lower price.
You will position yourself above competitors that can’t answer “why should I do business with you instead of him?”
So I’m a business owner: why should I hire you and not someone else?
To learn this and more join our
Web Marketing For Profit
Business Training
WordPress ecommerce affiliate and membership software
The Complete WordPress Ecommerce Solution to Sell Digital Products or Membership from Your WordPress Site Securely
1. Do you sell, or want to sell, digital content from your WordPress site while maintaining the security of your digital assets?
2. Are you frustrated with the e-commerce WordPress plugins you’ve looked at? Do you want a plugin with reliable customer service (where your questions get answered and issues get addressed)?
3. Do you hate the thought of paying ongoing fees and commissions to sell via a third party web site?
I run this full membership site using these products.
If you are still reading, then the WordPress eStore and Afiliate and Membership plugin may be just what you need!
Express Checkout System
The Wordpress Shopping Cart and WP eStore uses PayPal express checkout for a simple and quick checkout process.
Typical online checkouts require customers to work through numerous steps, which involve entering personal, financial and delivery information. The fact is, every step in this often-tedious and frustrating process presents a real risk that your customer will change their mind and abandon the shopping cart.
PayPal’s Express Checkout allows you to fast track your checkout process by tapping into personal, financial and delivery information which existing PayPal customers already have stored with PayPal.
WordPress Affiliate Platform Plugin
The ‘WordPress Affiliate Platform’ is an easy to use WordPress plugin for affiliate recruitment, management and tracking that can be used on any WordPress blog/site.
This plugin lets you run your own affiliate campaign/program and allows you to reward(pay commission) your affiliates for referred sales. The admin can upload/configure banners/links which the affiliates can use on their blog/site to drive traffic to your site. All the clicks, leads, sales etc are tracked by this plugin.
WordPress eMember – Easy to Use WordPress Membership Plugin
WordPress eMember is a membership plugin that can turn your existing or new WordPress site into a membership site easily.
You can selectively protect articles by creating various membership levels (eg. Free, Basic, Premium, Ultimate) and protect the content (posts, pages etc) of your site. The plugin manages all the membership management side of things.
So there we have it. 3 programs you can use to create a total Worpress eCommerce store or membership site with full affiliate marketing
Web Marketing Business Where To Start
Web Marketing For Profit
Developing a system to sell and promote products to businesses is a simple process if you have the right tools and skills.
Every day we help different businesses compete for good rankings on search egines but web marketing is so much ore than just SEO.
Many businesses already have a range of products which can be used in the marketing process and by putting QR Codes on products and sending them to a mobile site you can increase their profile.
any businesses have brochures and other printed and advertising material so the same system can be deployed for good web marketing.
There are many more things we can do.
Web Site Audit
When we first look at a businesses online presence the first port of call is their website.
Many people misunderstand what a website is.
It is a form of advertising and as such needs to be continually updated and improved however we find most businesses had a website built and have never added any new material since it was launched.
Google has said recently that websites today are graded on their content and how new and relevant it is to their topic.
On of the main places we start when doing Web Marketing is doing an audit on a website to see how it is performing. Unfortunately very few pass.
Content - did you know that search engines do not see graphics, photos or flash.
The Main Reasons your website is not performing to expectations.
All they look for is the text in your site. If your trying to get visitors to your site and are not adding a constant flow of text describing your business, products and services then you are probably not getting in the search engines so people can find you.
Web Marketing For Profit specialises in upgrading or creating new web sites and then adding a constant stream of new content which will elevate your site quickly in the search engines and help the retention of your current visitors.
I would like to say about my experience with Trevor and Quentin from Web Marketing for Profit.
Since coming in contact with the team I have had a fast ride to an elevated standing within cyberspace. Within 3 months and our business web site is mostly on the top line or 1 below top on google, I have no doubt that their methods are very precise and there is not much pain with the whole thing (financially). Currently I am experiencing the highest cash sales I have ever, in 30 years of business.
So look out what else may take place when things really kick in.
Regards and thanks for your good work
Ross Clothier CEO
Ross Tuffbond.
http://rossperformanceparts.com
No Tricks or Smoke and Mirrors
Look it is really simple. Just create a good system of updated content that is targeted around your business and you will always outperform your competitors.
Its not rocket science and our consultants are trained on how to maximize Web Marketing for businesses.
The key is consistency
If you need to find a good consultant to help you with making your business stand out on the web then have a look at our Web Marketing For Profit consultants profiles.
Web Marketing For Profit Will Be Up Soon
Web Marketing For Profit
Over the next month we are adding all the content to Web Marketing For profit that will be available to members.
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